Cleansing formulas to compare

Before you shortlist

Check the cleansing step

For a body range, decide between a wash-off product and a leave-on format first. Compare the listed wash, lotion, oil, butter or gel texture against the application and filling plan.

Compare the care direction

Establish the wash format, application area and rinse-off directions. Compare the complete ingredient list and product specification rather than assuming one cleanser suits every routine.

Questions when choosing a formula

What should a cleansing sample brief specify?

Include the intended body area, format and dispensing method, with the selected SKU reference and any requested adjustments.