Ready-to-Fill
Before you shortlist
Define the curl routine and application
Compare each listed curl-focused format by its ingredient information, texture and intended routine. Explain the application and desired presentation when asking about a sample.
Confirm the format and pack
Confirm the selected SKU and desired finish rather than assigning the same result to every product in the group.
Questions when choosing a formula
Does a curl category specify a particular hold level?
Check the exact product specification and sample. If a hold or finish requirement is part of the brief, ask the team to confirm it for the shortlisted formula.
