Before you shortlist

Clarify the underarm product format

Use the individual listing to identify its underarm application, texture and ingredient composition. Build the sample brief around the product format and intended label directions.

Confirm the format and pack

Confirm the exact formula and proposed product claims; an underarm category does not establish an antiperspirant claim.

Questions when choosing a formula

Does a category label establish the finished product’s claims?

No. Confirm the selected formula, supporting information and destination-market label requirements before making a claim for the finished product.