Ready-to-Fill
Before you shortlist
Choose the cleansing format before the pack
Compare the actual cleanser format and its directions rather than choosing by appearance alone. The face cleansing range includes different textures, so shortlist the product you intend to fill before selecting a pump, tube or jar.
Confirm the format and pack
Include the rinse-off directions, desired dispensing method and any proposed additions in the sample brief.
Questions when choosing a formula
Can the same packaging brief cover every cleansing texture?
Use the selected formula as the starting point. Confirm its dispensing and container requirements with a sample of that product instead of treating all cleansing formats as interchangeable.
