Base selection

Choose a starting formula by use and texture

First decide where the finished product will be used and whether it needs a cream, gel, serum, cleanser or another format. Then compare the individual formula pages: a category name does not establish the ingredient list, fragrance status or how much a base can be modified.

  1. Match the applicationShortlist care-area bases separately from texture-led bases.
  2. Review the actual formulaCheck each SKU's INCI, product specification and intended use.
  3. Plan any modificationAsk which additions can be evaluated, then test stability and the finished product.