Prink cosmetics

Shampoo base options for hair and scalp cleansing

Cleansing formulas to compare

Before you shortlist

Check the cleansing step

For a hair range, identify whether the product is intended for scalp, lengths or styling, then confirm rinse-off or leave-on use. Compare the actual format rather than applying one routine to every care group.

Compare the care direction

Establish the wash format, application area and rinse-off directions. Compare the complete ingredient list and product specification rather than assuming one cleanser suits every routine.

Questions when choosing a formula

What should a cleansing sample brief specify?

Include the intended body area, format and dispensing method, with the selected SKU reference and any requested adjustments.