Prink cosmetics

Hydrating hair milk base and moisturizing gel formats

Hydrating formulas to compare

Before you shortlist

Compare the moisture-care format

For a hair range, identify whether the product is intended for scalp, lengths or styling, then confirm rinse-off or leave-on use. Compare the actual format rather than applying one routine to every care group.

Compare the care direction

Distinguish the intended product format before comparing hydration-focused candidates. A wash, serum and cream may share a care tag while having different directions, textures and filling requirements.

Questions when choosing a formula

Does a hydration tag identify one type of texture?

No. Use the product’s actual format, INCI and directions to compare candidates within this care direction.