Before you shortlist

Place the conditioning step in the routine

For a hair range, identify whether the product is intended for scalp, lengths or styling, then confirm rinse-off or leave-on use. Compare the actual format rather than applying one routine to every care group.

Compare the care direction

Confirm the selected product’s rinse-off or leave-on directions and actual texture before pairing it with other hair products. Compare the full ingredient lists of the shortlisted formulas.

Questions when choosing a formula

Can I decide directions from the conditioning tag?

Use the product-specific instructions and ask for confirmation where the routine or application is not stated.