Before you shortlist

Review the supporting formula information

For a facial range, separate the cleansing step from leave-on care. Compare the actual cream, serum, gel, balm, mask or powder format on each product page before choosing a container.

Compare the care direction

Compare the complete INCI and stated application of the shortlisted barrier-care formulas. Request the supporting information for the exact SKU when assessing proposed label wording.

Questions when choosing a formula

Does the category establish a finished-product claim?

No. Confirm the chosen formula and available supporting information before reviewing claims for the destination market.