Before you shortlist

Check the cleansing step

For a facial range, separate the cleansing step from leave-on care. Compare the actual cream, serum, gel, balm, mask or powder format on each product page before choosing a container.

Compare the care direction

Establish the wash format, application area and rinse-off directions. Compare the complete ingredient list and product specification rather than assuming one cleanser suits every routine.

Questions when choosing a formula

What should a cleansing sample brief specify?

Include the intended body area, format and dispensing method, with the selected SKU reference and any requested adjustments.