Before you shortlist

Separate routine placement from the care tag

For a facial range, separate the cleansing step from leave-on care. Compare the actual cream, serum, gel, balm, mask or powder format on each product page before choosing a container.

Compare the care direction

Decide whether the brief is for cleansing or a leave-on step, then review the selected formula and directions. The same care grouping can contain products with different roles in a routine.

Questions when choosing a formula

Can a category tag replace product-specific instructions?

No. Use the exact listing and confirmed directions to assess how the selected product fits the intended routine.