Before you shortlist

Clarify the targeted application

For a facial range, separate the cleansing step from leave-on care. Compare the actual cream, serum, gel, balm, mask or powder format on each product page before choosing a container.

Compare the care direction

Review the intended application and directions alongside the listed formula information. Discuss any proposed targeted-care wording using the exact product reference and supporting documents.

Questions when choosing a formula

What should I check before preparing targeted-care wording?

Confirm the selected SKU, intended use and available substantiation, then review the proposed wording for the destination market.